District Metrics (DM) helps you to unravel the potential household consumers in India at a disaggregated level. The service brings you, in a single platform, estimations of — Demographics, Purchasing power/Disposable income, Consumption Expenditure (PFCE), and Economic Activity for – districts & towns. The reliable data and robust estimates in DM are powered with querying tools, supported by dynamic map-views that enable marketers to identify and locate market geographies and households that can be prioritized.

DM can be put to use for a host of applications, ranging from consumer spending research by marketers to client strategy by consultants to marketing faculty’s research on how Indian HHs spend across consumption categories. The granularity of the estimates enables users to gain a precise understanding of demand at micro-geographies. The seamless view on the map facilitates ease of comprehension of the estimations.